I am happy to be back with another interview from the series – Global PR professionals. This time, I had the joy & honour to interview Kara Alaimo.
Last year, during the World Communication Forum in Davos, I was flattered to conceive an interview with some appreciation about how PR is practiced in Brazil (my home-country) and, afterwards, to know that I would be quoted in her book. I am now overjoyed to be able to share with you, Kara’s interview, which is full of valuable insights on global & international PR, culture and a lot in-between.
My new book, “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication,” is currently the #1 bestseller on Amazon’s list of hot new releases in international business. If any of your readers would like to buy the book, they are welcome to use the promo code FLR40, which gets 20% off and free shipping at https://www.routledge.com/Pitch-Tweet-or-Engage-on-the-Street-How-to-Practice-Global-Public-Relations/Alaimo/p/book/9781138916050.
Correctly understanding culture and adapting your messages and strategies accordingly iskey to practicing international public relations successfully.