Directly from Jordan, we had the pleasure to hear from Rana about her new book which has great insights on how to better understand the Arab culture, communication styles and way of doing business from an insider the culture perspective. A true guide for foreigners intending to live or work with Arab cultures.
My intention is to help people avoid the pitfalls and all the stress and frustration that come with working with a different culture. Writing this book hasn't been easy – finding the balance between the "general" and the "specific", while not falling into the trap of oversimplifying matters, was a challenge.
Understanding this basic concept will help you understand everything else such as styles of communication and the importance of the community versus the individual.
The family here is both a social and political force. It is a strong support system that stands by its members in both good times and bad, but also holds them accountable for their actions that may bring shame to the entire family. Loyalty to the family comes above everything even business.
My aim in the book is to give the reader a better understanding of the reasons behind why things are the way they are and how it works; then the reader is able to intelligently assess each situation and decide the best course of action that will help avoid conflict, stress and misunderstandings.
It is important to know that it is neither wrong nor right, and no culture is better or worse than the other; we are simply different.
For more information about Rana's book, please visit her company's website - Yarnu http://www.yarnu.com/publications.