Communication 4 Future, C4F - Prestigious PR & Communications' Awards announces its finalists' short list | Held annually in Davos, during the World Communication Forum, the C4F recognises excellence within global communications

The C4F Davos Awards short list has been released!

The International Jury Board of the C4F Davos Awards has announced the short list of nominees for 2016.  The 5^th annual C4F Davos Awards ceremony will take place on March 8 in Davos, Switzerland. The award recognizes highly professional and globally remarkable individuals and organizations with a creative approach and a unique vision for the future of communications.

The organizers received applications in 13 of the corporate and personal categories. Among the nominees are representatives of many different countries and continents.

The jury selected as finalists the strongest cases  presented by companies or individuals. The short-listed candidates  will  enter the final round of evaluation by the jury board who will choose the winners in the respective categories before the official ceremony.

#WCFDavos recently announced the short list of finalists in the C4F Davos Award 2016:

- APRA (Together we can)

- APRA (We are Armenians)

- APRA (World sight day)

- Arena Park

- Fund Our Future

- International Tchaikovsky Competition for Young Musicians

- Kaiser Communication GmbH (Campaign for the Year of Russian Language and Literature in Germany)

- Kaiser Communication GmbH (Campaign for the Entrepreneurial Initiative “New Silk Road”)

- Ketchum Italy: S. Pellegrino young chef award 2015 

- Max Yakover

- Natallia Gromadskikh

- NGO Responsible Future, Vasil Kisil & Partners

- Olga Kydinenko ("Tabletochki")

- SAP (Africa Code Week)

“We are all very happy that for the 7th edition of the World Communications Forum we are able to select from a group of very serious competitors for the Communications for the Future Awards, now in a new format.  It was a tough selection process, though we expected a greater number of nominations.  But this is a great step forward in the development of the Davos Forum.  I would like to congratulate all the participants and especially those selected for the short list of nominees for a job perfectly done” – commented Maxim Behar, Chairman of the Jury and ICCO President.

“An international gathering like the World Communications Forum Davos is an ideal occasion to reflect on the shared values of the communications profession, and on what improved communications can do for the world community, as well as for companies and clients.  One way to highlight these values is through awards, calling attention to individual and industry leaders in creativity, understanding, trend-setting, and public service.  I believe that we have a very exciting and inspiring group of award nominees this year” – said Scott E. Fahlman, Chairman of the Jury for Communications for the Future, Individual Awards.

Congratulations to all  candidates from the above short list. The winners will be announced on March 8 in Davos, at the C4F DavosAwards Gala Ceremony.

Good luck to all  finalists and see you in Davos!

For any questions, please contact Yanina Dubeykovskaya,

Director of the C4F Davos Award | Phone: +41 76 277 1087 - Email: yana@forumdavos.com.

Women Empowerment: Nurul Ashiqin Shamsuri, a global business leader with a flair for fashion

Miss Nurul

Nurul Ashiqin Shamsuri, Regional Forum Director, World Communication Forum Kuala Lumpur Edition. Save that name. This remarkable woman is leading the Kuala Lumpur edition of the World Communication Forum - #WCFDavos, among another dozen of other business and academic projects. On top of that, she still finds time to have a busy social agenda.

Kuala Lumpur by night

Charm and elegance are visible at first glance when you encounter Miss Nurul. With a flair for fashion and an extreme elevated good taste, it is impossible not to perceive her presence once she is in the same space as you are. But after a 5-10 minutes conversation with her you will be able to feel how intelligent this woman is, with a great sense of humour and a big heart.

I have known Maria for a few years now and we have the pleasure to meet every year in the Swiss Alps for the WCFDavos. I am happy that now I have the chance to share with you a few bits about her and to introduce to my peers one of the most remarkable women I know in the world of global business. Directly from Kuala Lumpur, Malaysia, Miss Nurul.

QUESTIONS

1)     Could you tell us about the positions you currently occupy at WANITA UMNO Malaysia, at UCSI University and at the World Communication Forum KL?

-        As a Program Director for Information and Communication Secretariat at Wanita UMNO Malaysia, I am responsible to organize various reach out programs to empower women and society in Malaysia.

-        As the Head of Program in the UCSI University, I am coordinating and managing Diploma of Management Studies, and conducting several researches project. Besides administrative work, I also teach both Law and Communication courses.

-        Lastly, as Regional Forum Director of WCFKL, I am leading a dynamic and passionate team of communicators, PR personnel, academics and communication enthusiasts to organise one of the biggest Communication Forums in the region.

2)     What is the perception the World Communication Forum have in Southeast Asia and how was the first edition of WCF in KL last year?

- World Communication Forum, Davos is seen as an esteemed and prestige Forum, which has become one of the major platforms to gather all the best communicators from all around the world. I am very proud to say that WCFKL Edition 2015 has been one of the most successful Communication Forum in Malaysia and South East Asia with attendees from more than 15 countries and coverage on more than 50 media from APAC Region.

Local Malaysia newspaper about #WCFKL

3)     Why do you think the World Communication Forum is an important platform for business communicators? Are the regional forums an integral part of it? Are the regional events as important as the main one held in Davos? Why?

- The World Communication Forum is a crucial platform for business communicators. During this forum, a major exchange of ideas, experiences and network opportunity is happening. The Regional editions of the Forum are also an important part of the whole umbrella of WCF Davos because during the Regional editions of the Forum, issues that are related to the particular region of the event, will be under the highlights. If you want to understand more on what PR is about or Business Communications trends in Malaysia and South East Asia, you definitely have to attend WCFKL 2016.

Miss Nurul

4) What do you think are the top 3 factors to consider in political communications?

•  What is your agenda setting?
•  Who is your constituency?
•  What are the sentiments on the grassroots?

5) What would you recommend for politicians starting a communication campaign to be successful?

I would recommend a few small things:

• Keep your message honest and snackable. People have the attention span of 7 seconds nowadays with information bombardment. Keep your message as short and as honest as possible.

• Always on the attack. People will believe almost anything they see on social media, so perception is everything. Being on the defensive will not put you on a favourable position in the eyes of public opinion.

• Monitor your social media very, very closely.

6) What do you think is more important in political communications – experience or talent?

- The combination of both. But experience politicians will always have the upper hands.

7) If you were to resume PR in 3 words, which it would be?

            - Integrity, Strategy, and Quick-Thinking

8) You have been coming to the World Communication Forum for many years now. Could you please share with us why you cross half of the world to get to the Swiss Alps once per year? What happens there that cannot be missed?

- I have attended World Communication Forum for 4 years since 2012 and this year it will be my fifth year. The WCF Davos is an event not to be missed as it is the melting pot of global communications' trends. Everything in discussion, will be happening. 

Davos Platz

From CEOs, Business Owners, Ministers, Politicians, PR executives, Academics, and Communications' enthusiasts will gather and discuss on what are the latest trends and predictions of what will be the next big thing on the communications' world. 

Vast networking opportunity is also something cannot be missed as well. I have made some of the best friends ever, during this Forum. J

 *****************************

Miss Nurul will be speaking at the 7th World Communication Forum, taking place on 8-9 March 2016 in Davos, Switzerland. Come with us in a journey into the hottest trends on Global PR & Communications. More information about the programme and entries, please visit www.forumdavos.com.

World Communication Forum holds a series of events intended for Global Influencers of Communication in March 2016

WCFDavos global family

Communication professionals, CEOs, representatives of ministries, media and the biggest communication schools will participate in the World Communication Forum in Davos in March this year (www.forumdavos.com).

The focus of this year’s edition of the forum will be on the global communication agenda. WCF-Davos’2016 includes a number of various and presently relevant topics, among which:

·       Country Branding

·       Communications in the Arab world

·       Communicating Inter-Governmental Brands: United Nations, European Union

·       Education in Communications. How to be prepared for the future?

·       Global Tourism industry in the age of Communications

The full content is available at: www.forumdavos.com/programme

An international line-up of speakers and delegates will exchange expertise on the most important aspects of the current development of the communications industry and the newest influential trends that have a massive impact on society.

“Impressive event partners, diversity of speakers and participants, superb event brand and co-branding with the location of Davos – a great organization! We had a very profitable time!” – as stated by Paul Holmes, founder and CEO of the Holmes Report and SABRE awards, about one of the recent WCF editions (2014).

The seventh edition of the forum will host a series of events, among which:

WCFDavos | Zeppelin View Session

On March 7, in Friedrichshafen, Germany, with a focus on research, science and technology of communications >>> http://www.forumdavos.com/regional/14

WCFDavos | Zeppelin View topics are:

·       Zeppelin Cases

·       Issue management

·       Flight technology (aeronautics; unmanned aircraft development – a single invention’s effect; ecosystem drones; the aircraft of the future)

·       Step-outs of chief editors and journalists from leading scientific periodicals

The Zeppelin View Session is intended for science communicators, industry experts, PRs and marketers in the field of aircraft, flight and drones technologies, as well as journalists and editors covering scientific and technological breakthrough issues and innovations.

C4F Davos Awards

On March 8, in Davos, as a traditional part of the annual WCF, two international jury panels will acknowledge the brightest ideas in PR, media, branding and communications with the Communication 4 Future Award. Applicants can submit their corporate or personal nominations via >>> www.c4fdavosaward.com/

Chairmen of the jury panels for personal and corporate C4F awards are, respectively:

Scott Fahlman, WCF-Davos Committee member, Research Professor at Carnegie Mellon University (USA), "Father" of the smiley emoticon

Maxim Behar, ICCO President, WCFDavos Committee co-Chair, Chairman of Hill+Knowlton Strategies (CZ), CEO & Chairman of the Board of M3 Communications Group, Inc. (BG)

Luis Ramos, Maxim Behar and Holly H. Zheng

WCF-Davos Global Education Program

On March 8 and 9, parallel with the main forum, a session will be held for the first time, focused on global education in communications. WCFDavos | GlobEdu is intended for students and young communication professionals. During the two-day training session, participants will be grouped into several teams of 5 students and a senior university representative as a leader, with a real case study being assigned to each team. At the end of the training, a jury will evaluate and acknowledge the most effective strategy for dealing with the assignments. Students and tutors can apply at >>> www.forumdavos.com/regional/15

Apart from the main summit in Davos, this year there will be five regional WCF sessions held in the following countries: Croatia, Ukraine, Malaysia, Turkey, and Poland.

Exclusive Partner-agencies of WCF-Davos’2016 are:

M3 Communications (Bulgaria) www.m3bg.com/

KaiserCommunication (Germany) www.kaisercommunication.net/en/

Capital Communications (Hungary) www.capital.hu/

CROS (Russia) http://www.cros.ru/eng/company/history/

Grou-AGAMA (Ukraine) www.grou.com.ua/

DonValley (South Africa) http://www.donvalley.co.za/

Cyber Gear (UAE) http://www.cyber-gear.com/index.php

Rada Research & PR (Egypt) http://www.rada.com.eg/

First House (Norway) http://firsthouse.no/english/

Competence (Italy) http://www.competencecommunication.com/en

The Story (Poland) http://www.story-digital.com/

JSP Communications (Nigeria) http://www.jspcommunications.com/v2/

Depot WPF (Russia) http://www.depotwpf.com/

JSP Communications http://www.jspcommunications.com/v2/

Armenian Public Relations Association (APRA) http://www.apra.am/

China International Public Relations Association (CIPRA) http://www.cipra.org.cn/

PR Hub http://www.prhub.it/en/

The Place Brand Observer http://placebrandobserver.com/

PR Newswire http://www.prnewswire.co.uk/

Sostav.ru http://www.sostav.ru/

Facemark http://www.facemark.az/

LifeInterMidia http://lifeintermidia.com.br/

Grupo 13 http://www.grupo13.com.co/

Real Leaders Magazine http://real-leaders.com/

The first edition of World Communication Forum in Davos was held in 2010. WCF-Davos is focused on communications and their key role in business, media, society, and politics. Each year the two-day forum covers important topics discussed by the global communication professionals’ community and outlines the newest tendencies within the communications industry.

Ambassador for Brazil and the Netherlands:

Flavio Oliveira

f_oliveira@forumdavos.com

Twitter @FlaviOliveiraBR

Contact:
Maria Aladzhova, PR Assistant, World Communication Forum in Davos

PR | Media Relations | Social Media

Official WCF-Davos social media profiles:

Facebook: http://www.facebook.com/WorldCommForumDavos

Twitter: http://www.twitter.com/WorldCommForum

YouTube: http://www.youtube.com/forumdavoscom

World Communication Forum Review: Global Communications Agenda 2015 - PR, Culture & Social Media

Stunning & magical city of Davos

On March 10-11, 2015, took place in the Davos Congress Centre the 6th World Communication Forum - #WCFDavos. Bringing and bridging together 33 nations through politicians, global PR experts and representatives from Communication departments of diverse international organisations. Annually, #WCFDavos identifies and defines the trends on global communications for the months to come, until the meeting is held again in the Swiss Alps.

Faith Muthambi, Minister of Communication of South Africa, speaking at the #WCFDavos

Having lunch with Mr. Kim Kyong-Hae, known as Korea's PR father

BRICS for Communication

Masha Aladzhova and Lars Hilse - Like & Comment #WCFDavos

Flavio Oliveira and Faith Muthambi, Minister of Communication (South Africa)

On the 11^th March, I had the pleasure to moderate a DEBATE entitled: “Global Communications vs Cross-cultural Communicaton: Which shall be the communication of the future”.

Now, the debate and many other very interesting & pertinent presentations on PR, communication and digital media have become a book, the first one of its kind, edited by the World Communication Forum Association, this book brings a lot of knowledge on the current status of global communications – a must read for PR & Communications’ professionals worldwide.

Here I will republish the article I have written in-cooperation with Rana Nejem and Dr. Volker Stoltz.

The main question of this debate relied on the assumption that there are two forms of communication when dealing in an international level. On one side, global communications encompassing the international dimension of the communication process, that is, when the communication is established with counterparts located and/or originally from two or more nations. On another side, cross-cultural communication which would consider communication when dealing with two or more different cultures. Rather than the initial question of which would be the communication of the future, the debate relied much more in the discussion whether there should be any difference between those terms at all.

The debate was moderated by Flavio Oliveira (http://www.forumdavos.com/people/135), Global PR Consultant and #WCFDavos Ambassador. 

Flavio Oliveira

The debaters were, defending cross-cultural communications: Rana Nejem (http://www.forumdavos.com/people/204) – an expert in cross-cultural communications and business protocol with a long track record of improving diplomatic awareness on cultural differences in Jordan/Middle East. 

Rana Nejem

On the other side, defending global communications, Dr. Volker Stoltz (http://www.forumdavos.com/people/219) , a veteran in the field of global PR & communications, founder of the Global Communication Institute - http://www.globcom.org/. 

Dr. Volker Stoltz

The compilation of the ideas defended by Rana Nejem is follows:

           “Several sociologists and culturalists have developed different models that aim to help us understand how culture affects the way we approach certain tasks or view things.  Among those is Roland Muller, who did anthropological and sociological research among the Bedouin.  An organisation called KnowledgeWorkxs then carried that theory further into application for the business world.

           Muller suggested that all societies could be grouped into three main categories or worldviews with reference to the main motivators that drive behaviour. He called these three groups:

•         Innocence /Guilt societies

•         Honor/Shame societies

•         Power/Fear societies

           He proposed that every society has a unique mixture of these three worldviews, making each one distinct from the other.  The first principle to remember is that the all three worldviews are always present in every person or group of people.  So you will never get a pure honour/shame culture, a pure power/fear culture, or a pure innocence/guilt culture.  Each worldview has its strengths and weaknesses, and all also have abuse mechanisms.

         [...]

           Then the question is: can the gap be bridged? Rana’s answer is yes, it can.  But it requires a conscious and continuous effort by businesses, governments and communicators around the world. 

To make that effort to open up and first start by taking an honest look at one’s own cultural beliefs and values and the glasses through which he determines what is right and what is wrong and then open up to see that there are other ways of doing things, other ways of seeing things and other ways of saying things.

           Inter-cultural Intelligence is defined as the ability to anticipate other people’s culturally motivated behaviour; correctly interpret that behaviour; and then adjust one’s own behaviour accordingly.  This requires a continuous conscious effort that starts with a healthy degree of self-awareness.”

One the other side, defending Global Communications, was the global PR veteran Dr. Volker Stoltz. During his presentation, he introduced the following thoughts:

§  We all speak English (Lingua Franca);

§  We all eat Hamburgers;

§  We all drink Coke;

§  We all watch Hollywood films;

§  We all „google“;

§  We all look for „ Facebook friends“;

§  We all consume: same news / same time;

§  Development to a sort of „ global culture“ on a lowest denominator;

§  A sort of „McDonaldisation“ of our world – as some fear?

§  The good news : The impact of the McDonal- disation varies from culture to culture.

Therefore, Global Communication,  is inevitably cross-cultural. If it deals with more than one country, and consequently, with more than one culture, global communications will always be cross-cultural. From the ideas proposed by Rana during her initial speech and after Dr. Volker proposed his ideas, it was clear that the initial question of the debate about which type of communication should be the communication of the future was soon let aside to give stage to a more pertinent question: is there a differen between the terms?

FINAL CONSIDERATIONS

The debate which started with the question whether cross-cultural communication or global communications should be the communication of the future concluded that there should not be such question.

Global communications or international PR, or any communication effort involving two or more different nations, should consider cultural dimensions in the communication process to achieve better outcomes and avoid [manage] possible conflict. 

As per Hofstede quote: “culture is more often a source of conflict rather than synergy”. However, the debaters also concluded that if we manage cross-cultural communication processes properly, it is be possible to achieve states of cultural synergy, where the sum of the efforts of each of the individuals from different cultures, will have more creative and successful results.

READ THE FULL ARTICLE IN THE "WORLD COMMUNICATION REVIEW - GLOBAL COMMUNICATIONS AGENDA 2015" - GET YOUR FREE COPY NOW, CLICK ON THE IMAGE! :-)

GET IT NOW: http://www.forumdavos.com/uploads/files/World_Communication_Review_2015.pdf

#PR #RP #communication #culture #global #globalcommunication #international #managament #Hofstede #cultural #culturaldifferences

Thank you for reading this post and do not forget to keep on smiling :-)

Tot zo!