30 Aug 2015

World Communication Forum Review: Global Communications Agenda 2015 - PR, Culture & Social Media


Stunning & magical city of Davos
On March 10-11, 2015, took place in the Davos Congress Centre the 6th World Communication Forum - #WCFDavos. Bringing and bridging together 33 nations through politicians, global PR experts and representatives from Communication departments of diverse international organisations. Annually, #WCFDavos identifies and defines the trends on global communications for the months to come, until the meeting is held again in the Swiss Alps.
Faith Muthambi, Minister of Communication of South Africa, speaking at the #WCFDavos
Having lunch with Mr. Kim Kyong-Hae, known as Korea's PR father





BRICS for Communication


Masha Aladzhova and Lars Hilse - Like & Comment #WCFDavos


Flavio Oliveira and Faith Muthambi, Minister of Communication (South Africa)
On the 11th March, I had the pleasure to moderate a DEBATE entitled: “Global Communications vs Cross-cultural Communicaton: Which shall be the communication of the future”.
Now, the debate and many other very interesting & pertinent presentations on PR, communication and digital media have become a book, the first one of its kind, edited by the World Communication Forum Association, this book brings a lot of knowledge on the current status of global communications – a must read for PR & Communications’ professionals worldwide.
Here I will republish the article I have written in-cooperation with Rana Nejem and Dr. Volker Stoltz.
The main question of this debate relied on the assumption that there are two forms of communication when dealing in an international level. On one side, global communications encompassing the international dimension of the communication process, that is, when the communication is established with counterparts located and/or originally from two or more nations. On another side, cross-cultural communication which would consider communication when dealing with two or more different cultures. Rather than the initial question of which would be the communication of the future, the debate relied much more in the discussion whether there should be any difference between those terms at all.



The debate was moderated by Flavio Oliveira (http://www.forumdavos.com/people/135), Global PR Consultant and #WCFDavos Ambassador. 

Flavio Oliveira
The debaters were, defending cross-cultural communications: Rana Nejem (http://www.forumdavos.com/people/204) – an expert in cross-cultural communications and business protocol with a long track record of improving diplomatic awareness on cultural differences in Jordan/Middle East. 
Rana Nejem
On the other side, defending global communications, Dr. Volker Stoltz (http://www.forumdavos.com/people/219) , a veteran in the field of global PR & communications, founder of the Global Communication Institute - http://www.globcom.org/

Dr. Volker Stoltz

The compilation of the ideas defended by Rana Nejem is follows:
           “Several sociologists and culturalists have developed different models that aim to help us understand how culture affects the way we approach certain tasks or view things.  Among those is Roland Muller, who did anthropological and sociological research among the Bedouin.  An organisation called KnowledgeWorkxs then carried that theory further into application for the business world.
           Muller suggested that all societies could be grouped into three main categories or worldviews with reference to the main motivators that drive behaviour. He called these three groups:
•         Innocence /Guilt societies
•         Honor/Shame societies
•         Power/Fear societies
           He proposed that every society has a unique mixture of these three worldviews, making each one distinct from the other.  The first principle to remember is that the all three worldviews are always present in every person or group of people.  So you will never get a pure honour/shame culture, a pure power/fear culture, or a pure innocence/guilt culture.  Each worldview has its strengths and weaknesses, and all also have abuse mechanisms.
         [...]



           Then the question is: can the gap be bridged? Rana’s answer is yes, it can.  But it requires a conscious and continuous effort by businesses, governments and communicators around the world. 
To make that effort to open up and first start by taking an honest look at one’s own cultural beliefs and values and the glasses through which he determines what is right and what is wrong and then open up to see that there are other ways of doing things, other ways of seeing things and other ways of saying things.
           Inter-cultural Intelligence is defined as the ability to anticipate other people’s culturally motivated behaviour; correctly interpret that behaviour; and then adjust one’s own behaviour accordingly.  This requires a continuous conscious effort that starts with a healthy degree of self-awareness.”

One the other side, defending Global Communications, was the global PR veteran Dr. Volker Stoltz. During his presentation, he introduced the following thoughts:
§  We all speak English (Lingua Franca);
§  We all eat Hamburgers;
§  We all drink Coke;
§  We all watch Hollywood films;
§  We all „google“;
§  We all look for „ Facebook friends“;
§  We all consume: same news / same time;
§  Development to a sort of „ global culture“ on a lowest denominator;
§  A sort of „McDonaldisation“ of our world – as some fear?
§  The good news : The impact of the McDonal- disation varies from culture to culture.

Therefore, Global Communication,  is inevitably cross-cultural. If it deals with more than one country, and consequently, with more than one culture, global communications will always be cross-cultural. From the ideas proposed by Rana during her initial speech and after Dr. Volker proposed his ideas, it was clear that the initial question of the debate about which type of communication should be the communication of the future was soon let aside to give stage to a more pertinent question: is there a differen between the terms?


FINAL CONSIDERATIONS
The debate which started with the question whether cross-cultural communication or global communications should be the communication of the future concluded that there should not be such question.
Global communications or international PR, or any communication effort involving two or more different nations, should consider cultural dimensions in the communication process to achieve better outcomes and avoid [manage] possible conflict. 



As per Hofstede quote: “culture is more often a source of conflict rather than synergy”. However, the debaters also concluded that if we manage cross-cultural communication processes properly, it is be possible to achieve states of cultural synergy, where the sum of the efforts of each of the individuals from different cultures, will have more creative and successful results.



READ THE FULL ARTICLE IN THE "WORLD COMMUNICATION REVIEW - GLOBAL COMMUNICATIONS AGENDA 2015" - GET YOUR FREE COPY NOW, CLICK ON THE IMAGE! :-)


#PR #RP #communication #culture #global #globalcommunication #international #managament #Hofstede #cultural #culturaldifferences

Thank you for reading this post and do not forget to keep on smiling :-)

Tot zo!

4 Apr 2015

"Local is totally dead" - says Bulgarian PR leader Maxim Behar in an inspiring interview

Here we are… back with another one the series of interviews with bright PR professionals from around the world for this blog, “global public relations”, in-cooperation with the World Communication Forum – #WCFDavos.

This time we had the chance to talk to a very inspiring, energetic and experienced senior PR professional from Bulgaria. I have the honour to introduce Maxim Behar.

Sofia, Bulgaria
Maxim Behar is a Bulgarian businessman, CEO and Chairman of the Board of  M3 Communications Group, Inc. – a leading Public Relations and Public Affairs company. He is one of the most well-known and influential persons in the PR business in Bulgaria and Europe. One of the founders of the World Communication Forum in Davos and person dedicated 24/7 to our profession. He is also lecturing in many countries, forums and universities all over the world on Social Media and Modern Communications’ topics. 

Maxim Behar
M3 Communications Group, Inc. has won numerous awards. In 2010, the company won the Stevie Awards PR Agency of the Year in Europe; the 2011 Eastern European Consultancy of the Year by The Holmes Report; and in 2011 Stevie Awards Agency of the Year in Europe. Since 2012, Mr. Behar is also Chairman of Hill+Knowlton Strategies, Czech Republic. In 2013 Maxim Behar has been elected Chairman of the World Communication Forum in Davos for one term and he is currently Vice President of ICCO, the largest PR community in the world. Mr. Behar is Honorary Consul of Republic of Seychelles in Bulgaria. M3 Communications is the exclusive partner-agency of the #WCFDavos in Bulgaria.

    1.     Dear Mr. Behar, you founded M3 Communications more than 20 years ago. How has the Bulgarian PR market changed since then?
    Mr. Behar: For 20 years Public Relations business changed tremendously not only in Bulgaria, but in fact all over the world. Bulgaria, as emerging market, logically is much more dynamic one than many others and also - changes are much more visible. Of course social media, the challenges they introduced, their management and presenting them to the clients are on the top of the innovations, which Bulgarian market faces nowadays.  

    2.     How would you evaluate the Global Public Relations activity in these last 20 years? In your opinion, which would be the highlights of change and development of the industry in this period?

    Mr. Behar: Changes globally have been amazing. Now, it is totally new business, new tools, new relations... Everything has changed in a way that coming back 20 years ago i am more than sure now we're in a totally different business. The truth is that Public Relations, public communications at all are on the secondary market and depend on two important things - business environment and communications tools. Both hands have changed - so our business changed twice! Although, the main difference was a result of the total change of the media landscape and communications which means, mainly, the fact that everyone owns media in the current times. 

     A short post on the Facebook or an opinion on Twitter wall might be much more powerful than a long article in the most influential printed newspaper. So... the ownership of media had changed entirely and then our responsibilities and tasks in the PR business have changed too. We put much more efforts these days to learn how to manage social media to make a client's project more attractive to the stakeholders than on how to approach media with client's project.  By the way - for all our World's Communications Forum editions, from the very first one - those changes always have been dominating our discussions and presentations. From that point of view I think the forum in Davos is an undoubted a leader of the global communications and PR experts gatherings.

    3.     What is the size of the Bulgarian PR market? How many agencies? How many and which associations represent PR & Communications professionals in Bulgaria today?
    Mr. Behar: Relatively small, but it is a very fast growing market on the account of the smaller circulation of the printed media and also on the account of the advertising expenses, of course. There are 10 to 15 enough large companies, about 30 medium sized and most probably 200 more "one man show", which called themselves "PR experts". Anything different from any other country of the post-socialist markets. Bulgarian Association of PR Agencies, which Chairman I was and now I am a Board Member, has 17 members and its BAPRA Bright Awards are the most influential annual PR rating in the country.  Almost all international companies are represented in the market - Hill+Knowlton Strategies, Fleishman-Hillard, Havas and Publicis are the strongest. The market is very, very creative as the competition is very strong there and it require extra efforts with lower budgets to satisfy the international clients.   

     4.     M3 Communications Group, Inc. is an international PR agency, could you tell us a bit about interesting cases you had nationally and abroad?
    Mr. Behar: For the past 20 years, we at M3 Communications Group, Inc. has developed more than 5,200 projects, all of them personally controlled by me, many of them developed with my participation. We have in our history amazing projects, unique ones, which all my teams are proud of. 

    M3 Communications Group, Inc. was the one to introduce to the local market international giants like Microsoft, Nokia, Cisco, Michelin, Danone and many others. Very recently we had a crisis management project, which for sure soon will be in the international PR books. One of our clients - the French wine and spirits corporation Belvedere Group suffered severe problems with the Bulgarian juridical system - the court dismissed the local management, appointed trustee and blocked CEO's access to the offices. Only the huge publicity of this act, including the French Ambassador's in Sofia appearance in a TV talk show, but also public and pro-active press events created huge scandal among the judges and politicians in Sofia, so in a couple of weeks the judge, who took this decision was dismissed and the winery and warehouses given back to Belvedere Group. On this case only, I could write probably a book, this is just a brief. There are much more similar, managed by M3 Communications Group, Inc. and all of them... successful.

     5.     M3 Communications Group, Inc. is specialized in PR advice, event management and social campaign. In these three distinct areas of communications, what are the most important points to consider when drafting a strategy be of PR, events or social? Do it vary a lot?
    Mr. Behar: Social Media are definitely prevailing, no doubt about this. The ideas and creative approaches are sometimes very different, but the tools are mostly similar - online social places of exchange news and knowledge. You can call them "social media" but for my judgement they are much. much more than media, I would call then "points of interactive knowledge".
     6.     You are a Committee Member of the World Communication Forum. Could you describe your activities within this organisation?
      Mr. Behar: I am with the Forum from the very first day of its establishment and it is one of my "children", which I love it very much. As a Committee member I have various responsibilities, but the most important one is to take care of the online publicity of the Forum and to help the office in their daily duties. We are not a typical Executive Committee as we are on the first place friends, committed to the idea of modern public communications, particularly Public Relations and Social Media and also we terribly love our job and assignments. But without being good friends and professionals the Forum would not be as successful and growing as it is nowadays.     
World Communication Forum - Davos Congress Centre
     7.     You are one truly global citizen, travelling and working in many different regions. How do would you rate the importance of networking for our industry? In that scope, how do networking events like the World Communication Forum impact our profession? 
    Mr. Behar: Networking gives me the energy and creativity to be better and better every single day. My job - public relations manager - is a transparent one, which must be implemented with a very high dose of ethics, integrity and professional commitment. The World Communications Forum in Davos, my friends, colleagues and partners there make me happy and make me believe that I am in the front rows of the best business one can have on Planet Earth.  

     8.     Last year, you gave a presentation in Davos, where you mentioned that PR is about "telling the truth so that people would like it", highlighting that truth is the most important... How would you define Public Relations?
    Mr. Behar: Every year or almost every year I have a new definition. Yes, there is a slight change this year too. My definition would be "PR is telling the truth in a way people understand it". Understanding is the most important category in the modern complicated and though to though to be understood world. 

      9.     What are your thoughts about the importance of intercultural communication in the practice of international public relations?
    Mr. Behar: All the communications now is intercultural. Cultures, habits, languages, experience have no borders anymore. Local is totally dead.


A huge thanks to Maxim Behar for sharing his time and enthusiasm about the PR profession with us.

Keep an eye here for future interviews with C-Level PR professionals from around the world and other topics on Communication, Culture and all in-between.

Follow me on Twitter @FlaviOliveiraBR – and keep on smiling J

25 Feb 2015

Guntram Kaiser, from Germany to the World - an Interview with a veteran in the field of International Public Relations


We are back with another great interview with bright PR professionals from around the world for this blog, “global public relations”, in-cooperation with the upcoming IV World Communication Forum – #WCFDavos, that will take place on 10-11 March 2015. 

Beautiful Berlin
This time we had the chance to talk with a very experienced international public relations professional which has been for decades helping organisations in Germany to interact abroad & foreign companies to develop relations in German territory and beyond.

I have the honour to introduce, Guntram Kaiser. Chief Executive Officer, "KaiserCommunication" GmbH.  The international PR agency KaiserCommunication GmbH is the official partner-agency of the World Communication Forum - #WCFDavos in Germany.

Guntram Kaiser with the Russian Ambassador in Germany
Guntram has more than 25 years of experience in international Public Relations and Strategy Consulting, Crisis Communication and Issue Management for his clients in Germany, Russia, Asia and other parts of the world.

In the 1990s, he was Managing Director at the international PR agency Weber Shandwick in Bonn and Berlin. Among his clients were HEWLETT Packard, the Ministry of Foreign Affairs of the Cyprus Republic, the German Federal Ministry of Economics, Siemens, the Industrial Development Board for Northern Ireland and many others.

In 2003, he founded his own communication agency, KaiserCommunication GmbH in Berlin. Kaiser Communication is the exclusive partner agency of the #WCFDavos in Germany.

Modern Berlin
Guntram is a member of the Russian Association of Public Relations (RASO). In 2014, he was a jury member of the Russian PR Award "Serebrjany Luchnik" in the category global communication. 

Guntram Kaiser is a guest lecturer in Public Relations, Intercultural Management and Business Management at the Business School of the Moscow's Lomonosov State University, The Moscow's State Linguistic University and, the Berlin based, EBC College. He is the author of a large number of articles about Public Relations in German and Russian books & magazines. Guntram is also Chairman of the Public Diplomacy Initiativkreis e.V.

Guntram Kaiser will be speaking on 10-11 March 2015 at the VI World Communication Forum in Davos, Switzerland. For the full agenda, please visit www.forumdavos.com.




INTERVIEW

   1.   From your large international public relations experience, how do you evaluate communications done in different parts of the world? In other words, do you see much difference between successful communication projects undertaken in Germany when comparing to other countries, such as Russia, for instance?



          Guntram: In my experience, more or less all professionals follow the RACE (Research, Analysis, Communication, Evaluation) model when establishing a public relations strategy. This means, they conduct proper research and determine their communication objective, their target audiences, their communication messages and so on. In addition, an evaluation of the results is usually taking place everywhere. I see differences in the implementation. Here, the tools, activities and measures carried out vary from country to country. This naturally reflects the different national or organizational cultures, the level of application of new technologies, the specifics of the media landscape and others.

  The Russians have managed to establish a highly professional public relations industry in less than 25 years and not only in the two biggest cities Moscow and St. Petersburg. They have excellent professionals and very good agencies. Their universities develop high level future professionals. Certainly, the industry is rather new in the country and is not as deeply rooted in the whole society as it is the case in the United States or the UK.

    2.   How do you define the term “International Public Relations"?

Guntram: As far as I know, there is no internationally accepted definition of the term. Organizers of PR awards often define it as a public relations campaign involving more than two countries. In the scientific discourse, you find the definition that it is communication beyond the borders of the home country of an organization. I can agree will all these definitions.


In my own company, we present ourselves as specialists in international public relations as we first and foremost help foreign organizations with their communication efforts in Germany. We also help German companies in their communication outside of Germany. We work in different expert groups specializing in the regions the majority of our clients come from. Our team for the Russian-speaking market consists of six staff members who speak Russian on native or close to native level.        

      3.   Do you believe in Global Communication that make use of a unified code for all the countries where an organization operates or in Cross-Cultural Communication that takes into account cultural differences and local traditions? Why?

Guntram: I believe that the use of a unified code is more or less impossible. You usually have to take the situation in the different countries and regions into consideration. By this, I mean the cultural differences such as values, norms, symbols, languages, core believes and religion, to mention only a few. The local traditions, the size of the country, the density of population, specifics of the consumer behavior and the media landscape are equally important.  



The situation is similar to international marketing. At the end of the day, organizations have to decide to which extent they can standardize their communication and to which extent they have to adjust it according to the concrete situation in the different countries. Most of the time the compromise or solution is standardized differentiation. 

Especially multinational organizations would certainly prefer a geocentric approach in their communication with a unified strategy all over the world. Therefore, one can often observe a change of the hired agency after a while. A few years a multinational organization works with an international PR agency or network until it realizes the deficits. Consequently, they change the strategy and hire local agencies, which also has its disadvantages. Hence, they return to the former approach of hiring an international network and the cycle starts again.

Freie Universität Berlin
 4.   In 2003 you have founded KaiserCommunication GmbH in Berlin. Could you please share with us the specialties of the agency and which were the most interesting international projects you have worked for so far?

     Guntram: 2003 was indeed not the best time to start an agency. After 9/11 in the United States, the number of assignments from the American market dropped alarmingly. As a result, all German Public Relations agencies, including the big networks, were focusing their acquisition efforts on Germany. That made it hard for a newcomer to find a niche.

Therefore, I decided to follow three essential positions: First, we stuck to the full service concept to which I was used to from my days at Weber Shandwick. Second, we did not limit ourselves to one or two industry sectors. Third, we positioned ourselves as a company that specializes in serving international clients and international projects.

Nowadays, the majority of our clients come from Asia and the Russian-speaking countries. Also, the German Federal Foreign Office is an important client. We prepare and implement familiarization programs and visits for international journalists and also bloggers for them.

Guntram Kaiser with the Malaysian Ambassador in Germany
I am very proud that the Malaysian Timber Council, the umbrella organization of the Malaysian timber industry, has been a client of mine for 20 years this year. For them, we are doing the whole range of public relations tools including media work, trade fair presences, publications, seminars and workshops, online activities and governmental relations. I believe that my team and I have done a great job over the years helping both sides. 

The Malaysians wanted to continue exporting their tropical timber products to Germany while many Germans called for a boycott of tropical timber. Now Malaysia is selling sustainably produced timber to Germany and Germans are still able to buy tropical timber. This bridge building aspect is part of my philosophy on what PR can and should do, especially when it comes to managing issues.  

Another rather interesting project and client is the international media project “Russia Beyond The Headlines” of the leading Russian newspaper Rossijskaya Gaseta which we represent in Germany. The idea is to publish printed newspaper supplements in leading international daily newspapers and online articles about Russia, offering insights beyond what the Western media is usually covering. 

Guntram Kaiser at the Frankfurt Bookfair
In Germany, we cooperate with Handelsblatt. Our function is to promote the project in Germany by establishing media partnerships, presenting the project at major exhibitions or trade fairs such as the International Tourism Exchange ITB in March every year in Berlin or the Frankfurt Book Fair in October every year. 

Frankfurt Skyline

In this project, I am interpreting my role more as somebody who brings both sides, the Germans and the Russians, together to advocate a dialogue. After all, currently both sides disagree on a number of issues and dialogue is badly needed.       

    5.   KaiserCommunication is the exclusive partner-agency of the World Communication Forum in Germany. Could you tell us for how long have you been involved with WCF and what are your observations regarding the Forum?

Guntram: This is the first year I am working with WCF. I was fascinated by the project from the first moment I heard about it from Yanina Dubeykovskaya. It matches my philosophy and approach 100 percent. 

It fits into my concept of working internationally with my agency and fully meets the positioning of my company. I am looking forward to meeting all the high-ranking international public relations specialists from almost all over the world in Davos in March.




     6.   Could you please talk about your role as Chairman at the Public Diplomacy Initiativkreis? What are the core mission and key objectives of such initiative?

Guntram: The members of our initiative and I are of the opinion that every citizen who has something to say, be it as part of an organization, as a journalist or even as a private person, can be seen as a representative of his or her country. We think it is important to engage in dialogue with each other and thus achieve something valuable together on whatever topic or issue. This is our understanding of good public diplomacy. The Public Diplomacy Initiativkreis is an independent initiative with the aim of fostering tolerance and international understanding on all cultural levels.

Berlin Reichstag
To achieve our aims, we organize intercultural projects and information tours for foreign journalists in cooperation with our partners from politics, science, media and business. In 2014, we organized among other events a roundtable discussion about the fall of the Berlin wall, which commemorated its 25th anniversary last year, for a group of communication directors of Scandinavian medium sized companies. Keynote speaker was a leading German journalist who attended the famous press conference at which the opening of the border was announced.

In April 2014, we were one of the first who organized a platform to discuss the situation in the Ukraine from the perspective of communication on the various sides. Special guest was Igor Mintusov, one of the top Russian Public Affairs specialists.  

Astonishing Moscow archictecture

   7.   You are guest lecturer in Public Relations, Intercultural Management and Business Management in Universities in Russia and Germany. What do you think is important to consider in Public Relations courses academic curriculums in the present times?

Guntram: The public relation courses I currently teach are normally part of bachelor programs for students in the field of international business management. My students are not specialized public relations students. They are more the general managers of tomorrow. I mainly explain to them the role of public relations as part of the communication mix. We practice the establishment of a proper public relations strategy, and we talk about how to carry out successful media work and the increasing role of social media.

Guntram Kaiser in one of his lectures in Moscow, Russia
The above are also basics for curriculums for public relations specialists. However, preparing good public relations specialists is a big challenge nowadays because of the many facets that play a role in this profession today. When I joined the PR business some 25 years ago, the main demands were to have a good general knowledge, be open-minded, be able to interact with the media and to have good writing and organizational skills. These days, you have to know the English language at nearly a native speaker level, you have to understand all the new technologies, not just social media and the internet, and be able to apply them. It is very difficult to squeeze all of this in an academic curriculum.

Moscow by night

   8.   What is Intercultural Management? Is it connected to crisis communication management?

Guntram: Intercultural Management is all about managing cultural differences properly. It has become a key factor in being successful in international business in light of globalization. There is an increasing demand for businesses to understand and manage the diversity in values, perceptions, views and behaviors.



Facilitating a successful and efficient communication between cultures is one of the elements of intercultural management. It is a precondition for less conflict in the interaction of personnel and customers across borders.
It is well-documented that statistically over three quarters of international acquisitions and alliances fail due to cultural differences. Many companies have made massive losses due to the mismanagement of international projects. The poor, inadequate or entirely missing communication in these cases has contributed to an even worse situation, bringing us to the link between intercultural management and crisis communication.  

    9.   How important are “Intercultural Awareness” or “Intercultural Communication” frameworks in the field of crisis communication?

Guntram: One can and should look at it from both perspectives. On the one hand, wrong communication and missing intercultural awareness can cause or deepen a crisis. A couple of years ago, Nokia closed down a production site in Germany, leaving approximately 2000 people without a job, and moved operations to Romania where the costs were lower. 

After a long period of complete silence, Nokia explained its decision strictly based on financial arguments, not showing any empathy to those who lost their jobs. This caused immense protest from the powerful German trade unions but also federal, state and local politicians. The solidarity of the entire German population with the former Nokia workers was huge. The damage to Nokia’s image was immense.

On the other hand, communication in a crisis has to consider different cultures. A very prominent example is the catastrophe in the Fukushima nuclear power plant in 2011. In Germany, the disaster has led to the decision to shut down all nuclear power plants by the year 2022 and the Green Party saw an immense surge in popularity. In other countries, the reaction was less emotional and less influential on the public’s perception of nuclear power.    

 
     10.    Have you ever heard about the term “Intercultural Crisis Communication”? Does it make sense in the current times? Why?
 Guntram: It is an emerging field, which has received increased attention over the last years, especially after the Fukushima catastrophe. In fact, there was a huge difference between the Japanese authorities’ perception of their crisis communication and the global media’s perceptions on the Japanese authorities’ crisis communication. This has a lot to do with cultural differences.

We have many situations nowadays that representatives of different cultures perceive differently. It requires cultural awareness, sensitivity and goodwill to handle these differences properly if one wants to avoid a crisis or contribute to a proper handling of a crisis. To me, it makes a lot of sense to pay more attention to intercultural crisis communication. The most attractive aspect lies in the potential to avoid crisis situations.  




Keep an eye here for future interviews with C-level PR executives from around the globe.


  
Join us in Davos on 10-11 March 2015 for the VI World Communication Forum - #WCFDavos - www.forumdavos.com.



Follow me on Twitter @FlaviOliveira BR

~ and keep on smiling :-)

#PR #communications #consulting #international #global